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2018 Technology and Marketing Trends for Better Rental Property Management

real estate concept, buy house or business propertyNowadays, it’s difficult to live completely technology-free. From our vehicles and our homes to our phones and computers, technology is a mainstay in our lives–so why shouldn’t it be a major part of the way you manage rental property? These 2018 technology and marketing trends geared toward rental property management can help you better manage your property, ensuring you and your tenants are content and satisfied and doing so with ease.

Trend #1: The Smart Locker

This trend can directly improve your actual property. With online shopping on the rise, a smart locker helps to keep your tenants’ packages safe from theft or damage. Smart lockers can be installed directly on the property or even by mailbox stands, if the mailboxes are located away from the property. This way, your tenants don’t have to go through a third party, such as having it delivered to the main office if you manage apartments, just to ensure their packages are safe.

Trend #2: Apps

Phone apps have been popular for almost ten years now, but they only continue to gain more popularity as the years go by. While the earliest apps were mostly designed for entertainment (the Kindle App, Flappy Bird, Temple Run), apps are now being designed to optimize and simplify life in other ways. For example, mobile banking apps allow people to check their balances, make payments, and deactivate their cards all from the palms of their hands. And the good news is you can use apps to simplify you and your tenants’ lives as well. There are countless apps out there that’ll allow your tenants to pay their rent from their phones, leave reviews about your property, and file a complaint should a utility or appliance stop working, making it easier for you to address the problem.

Trend #3: Mobile Marketing

While putting signs out on the street can still help you find tenants, mobile marketing is really taking the cake. You can use mobile ads, websites that are optimized for mobile devices (think Trulia and Zillow), and apps that can help you effectively market your property. So while many of the hard sell, cold calls, and billboard marketing are going out of style, mobile and online marketing are taking its place, especially as 2018 rolls around. For better rental property management, turn to your phone!

Trend #4: Video

Video is taking over the internet scene and it’s a great way for you to market your property. You can even use video on your website (if you have one) to talk about your property, best ways to care for it (for example if you have certain appliances that work a certain way), and to simply engage with your tenants, giving them advice about certain things just in case you’re not available when they need it. Either way, using videos gives you the opportunity to give your tenants a face to your name, especially if you have tenants come and go frequently and manage a great deal of property.

With technology advancing the way it is, it’s important to take advantage of it so you can simplify the way you handle rental property management. Managing property can be tricky to handle. If you have a lot on your plate and need someone to help you out, Vision Realty can help. We’re trained in helping you on all aspects of the rental property management playing field and with an eye toward the future of property management and technology, we stay on top of the game. Call us today to learn more about our services!

Posted by: visionrealty on December 4, 2017
Posted in: Uncategorized